Understanding How the Supply Curve Works

Obesity Among Children and Adolescents - 2038 Words

Charvi Patel April 7th, 2010 Obesity among Children and Adolescents Obesity has been a controversial issue for years. Childhood obesity is already an epidemic in some areas and is on the rise in others. Although rare in the past, obesity is now amongst some of the most widespread issues affecting our children and adolescents living in the United States today. Childhood obesity is harmful to not only the child’s present lifestyle but it also affects the child’s future. Obesity in children is on the rise due to parenting style, inadequate exposure to healthy foods at a young age, availability of unhealthy foods, lack of education and awareness of the side effects and risks, and an increase in sedentary behavior. Obesity is a serious†¦show more content†¦Childhood obesity can affect the child’s health not only at the current time but also in the future. It can lead to many early onset health problems and complications. Obesity in children and teens has been found to be the leading cause of pediatric hypertension (high blood pressure); it increases the risk of coronary heart disease and stress on weight bearing joints, and is associated with Type II diabetes mellitus. But these health complications aren’t the only consequences of childhood obesity. It can also lead to social and psychological problems in the child such as a low self-esteem and affect relationships with peers, which can lead to psychological health disorders related to weight such as bulge eating, bulimia, and anorexia. The child or adolescents life can be put in danger by multiple unhealthy food choices that have lead to this epidemic of childhood obesity. The popularity of television, computers, and video games translates into an increasingly sedentary (inactive) lifestyle for many children in the United States. The sedentary behavior in a child and adolescents daily routine is a major contributing factor to the increasing rates of childhood obesity. The media may decrease the time children spend engaging in physical activities, which in turn lowers the child’s metabolic rates. Several studies have shown a positive association between the amount time spent viewing television and the increase in the prevalence ofShow MoreRelatedObesity Among Children, Adolescents And Adults845 Words   |  4 PagesObesity among children, adolescents and adults has emerged as one of the most serious public health concerns in the 21st century. Being overweight or being considered obese is typically a direct result from daily lifestyle choices, the consequences of which gradually accumulate. Genetics and social factors such as socio-economic stat us, race/ethnicity, media and marketing as well as the physical environment also influence energy consumption and expenditure (KoyuncuoÄŸlu Gà ¼ngà ¶r, 2014). Obesity seemsRead MorePrevalence Of Overweight And Obesity Essay1249 Words   |  5 Pagesoverweight/obesity among parents of children entering childhood obesity treatment and to evaluate changes in the parents’ weight during their child’s treatment (Trier, 2016). The study included the parents of 1,125 children and adolescents (aged 3-22) who were enrolled in a children obesity treatment program. They began by taking the heights and weights of the children and the BMI scores were calculated. After 2.5 years of treatment, the mean weight was taking from the parents of 664 children. The resultsRead MoreThe Importance Of Obesity Among Adolescents954 Words   |  4 PagesIn today’s society, obesity has become an increasing problem. Even more concerning is the prevalence of obesity among adolescents, whi ch has many health implications. Obesity in adolescents was not widely studied until recent years, and can be defined as an excess of body fat caused by an imbalance of energy (food) intake and energy output (Cummins and Macintyre, 2006). According to the Center for Disease Control and Prevention (CDC), overweight is the body mass index (BMI) at or above the 85th percentileRead MorePreventing Obesity among School Children through Healthier School Meals1323 Words   |  5 PagesPreventing Obesity Among School Children through Healthier School Meals Obesity and overweight are among the pressing health problems among children and adolescents in the developed world. Obesity refers to an excess amount of body fat whereas overweight can be measured by the BMI index or height-weight ratio. According to the WHO (2012), obesity and overweight are the fifth largest risk for global deaths. Introduction Obesity and overweight among children and adolescents has increasedRead MoreAnalysis Of The Satirical Street Art That Sends Messages Of Awareness Of The Corrupt Society1626 Words   |  7 Pageshas remarked that â€Å" a recent survey or North American males found 42% were overweight, 34% were critically obese and 8% ate the survey.† With the rising awareness and prevalence, obesity has become an epidemic. In the United States alone, one of every five Americans are overweight, and one of every five are obese. Among the younger ages of childhood and adolescence, the National Health and Nutrition Examination reported that 17% of kids â€Å"age six through nineteen are obese.† This problem, of courseRead MoreEssay on Childhood Obesity1599 Words   |  7 PagesChildhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison KalinowskiRead MoreThe Growing Issue With Childhood Obesity1237 Words   |  5 PagesThe Growing Issue With Childhood Obesity Carmen Solivan- Amengual American Public University The Growing Issue With Childhood Obesity Although childhood obesity is a serious issue, there has been a great decrease over the past decade, thanks to research on childhood obesity and programs that help decrease the number of children and adolescents who are overweight. Childhood obesity can have long term and lasting effects on the overall well-being of a child, including cardiovascular disease, high riskRead MoreThe Problem of Adolescent Obesity in Malaysia Essay699 Words   |  3 PagesNowadays, obesity becomes a common, well-known health problem among adolescents. There was a significant rise in obesity prevalence in children and adolescent between 1999 and 2010. In 2007 to 2010, almost 17% of United State children and adolescents aged 2 through 19 years old had a body mass index (BMI) higher than or equal to the 95th percentile of the BMI-for-age growth charts in which were classified as obese (Ogden et al., 2012). This was also happened to adolescents in Malaysia where nearlyRead MoreChildhood Obesity Is Becoming A Major Public Health Crisis Essay1375 Words   |  6 PagesChildhood obesity is becoming a major public health crisis in both children and adults. The American Heritage dictionary simply defines obesity as a condition of increased body weight that is due to excessive build up of fat in the body. The CDC (Center for Disease Control), use the BMI (Basal Metabolic Index) and CDC growth charts to determine obesity and overweight in adolescents and children. The BMI-for-age percentile is determined by plotting the BMI value. Using this chart, obesity is definedRead MoreThe Field Of Psychosocial Epidemiology Essay1369 Words   |  6 Pagesvariables associated with a chronic health condition. Obesity is a chronic health condition characterized by presence of excess of body fat. Obesity is measured by using Body Mass Index (BMI) in children 2 years of age and older. The BMI is calculated by the body weight (in kilograms) divided by the height squared in meters. In adults, a BMI between 25 and 30 kg/m2 is regarded as overweight and a BMI greater or equal to 30 kg/m2 is regarded as obese. Obesity in adults is subcategorized as class I (BMI ≠¥30

Project on Comparison of Public and Private Sector Banking Free Essays

string(77) " ratio is more indicative of thequality of credit decisions made by bankers\." Genesis The banking sector has been undergoing a complex, but comprehensive phase of  restructuring since 1991, with a view to make it sound, efficient, and at the same time it isforging its links firmly with the real sector for promotion of savings, investment and  growth. Although a complete turnaround in banking sector performance is not expected till thecompletion of reforms, signs of improvement are visible in some indicators under theCAMELS framework. Under this bank is required to enhance capital adequacy, strengthenasset quality, improve management, increase earnings and reduce sensitivity to variousfinancial risks. We will write a custom essay sample on Project on Comparison of Public and Private Sector Banking or any similar topic only for you Order Now The almost simultaneous nature of these developments makes it difficult todisentangle the positive impact of reform measures. In 1994, the RBI established the Board of Financial Supervision, which operates as a unit of  the RBI. The entire supervisory mechanism was realigned to suit the changing needs of astrong and stable financial system. The supervisory jurisdiction of the BFS was slowlyextended to the entire financial system barring the capital market institutions and theinsurance sector. Its mandate is to strengthen supervision of the financial system byintegrating oversight of the activities of financial services firms. The BFS has alsoestablished a sub-committee to routinely examine auditing practices, quality, and coverage. In 1995, RBI had set up a working group under the chairmanship of Shri S. Padmanabhan toreview the banking supervision system. The Committee gave certain recommendations and  based on such suggestions a rating system for domestic and foreign banks based on theinternational CAMELS model combining financial management and sensitivity to marketrisks element was introduced for the inspection cycle commencing from July 1998. Itrecommended that the banks should be rated on a five point scale (A to E) based on the linesof international CAMELS rating model. CAMELS rating model measures the relativesoundness of a bank. bj ectives of the Pro j ect Study ?To study the Financial Performance of the b anks.? y To study the strength of using CAMELS framework as a tool of Performanceevaluation for Commercial banks y To describe the CAMELS model of ranking banking institutions, so as to analyze  the  performance of various bank. R ationale In the recent years the financial system especially the banks have undergone numerouschanges in the form of reforms, regulations norms. The attempt here is to see how variousratios have been used and interpreted to reveal a bank ¶s performance and how this particular  model encompasses a wide range of parameters making it a widely used and accepted modelin today ¶s scenario. Data Collection y Primary Data : Primary data was collected  from the Banks ¶ balance sheets and profitand loss statements. y Secondary Data : Secondary data on the subject was collected from ICFAI journals,Banks ¶ annual reports and RBIM ethodology As long as the methodology is concerned, we have made use of a framework calledCAMELS FRAMEWORK. There are so many models of evaluating the performance of the  banks, but I have chosen the CAMELS Model for this purpose. I have gone through several  books, journals and websites and found it the best model because it measures the  performance of the banks from each parameter i. e. Capital, Assets, Management, Earnings,Liquidity and Sensitivity to  Market risks. CAMELS evaluate banks on  the following six parameters : -? Capital Adequacy (CRAR)? Asset Quality (GNPA)? Management Soundness (MGNT)? Earnings profitability (ROA)? Liquidity (LQD)? Sensitivity to Market  Risks (? ) websitDuring an on-site bank exam, supervisors gather private information, such as details on  problem loans, with which to evaluate a bank’s financial condition and to monitor itscompliance with laws and regulatory policies. A key product of such an exam is asupervisory rating of the bank’s overall condition, commonly referred to as a CAMELSrating. The acronym â€Å"CAMEL† refers to the five components of a bank’s condition that areassessed : Capital adequacy, Asset quality, Management, Earnings, and Liquidity. A sixthcomponent, a bank’s Sensitivity to market risk was added in 1997; hence the acronym waschanged to CAMELSAMELS is basically a ratio-based model for evaluating the performance of banks. Variousratios forming this model are explained below : Capital base of financial institutions facilitates depositors in forming their risk perceptionabout the institutions. Also, it is the key parameter for financial managers to maintainadequate levels of capitalization. The most widely used indicator of capital adequacy iscapital to risk-weighted assets ratio (CRWA). According to Bank Supervision RegulationCommittee (The Basle Committee) of Bank for International Settlements, a minimum 9  percent CRWA is required. Thus, it is useful to track capital-adequacy ratios that take intoaccount the most important financial risks? foreign exchange, credit, and interest raterisks? by assigning risk weightings to the institution ¶s assets. A sound capital basestrengthens confidence of depositors. This ratio is used to protect depositors and promote thestability and efficiency of financial systems around the world. Capital R isk Adequacy R atio: CRAR is a ratio of Capital Fund to Risk Weighted Assets. Reserve Bank of India prescribesBanks to maintain a minimum Capital to risk-weighted Assets Ratio (CRAR) of 9 % withregard to credit risk, market risk and operational risk on an ongoing basis, as against 8 %  prescribed in Basel documents. Component-wise Capital Adequacy of ScheduledCommercial Banks (As at end- M arch) Capital to R isk W eighted Assets R atio- Bank Group-wise Total capital includes tier-I capital and Tier-II capital. Tier-I capital includes paid up equitycapital, free reserves, intangible assets etc. Tier-II capital includes long term unsecuredloans, loss reserves, hybrid debt capital instruments etc. The higher the CRAR, the stronger  is considered a bank, as  it ensures high safety against bankruptcy. Asset quality determines the robustness of financial institutions against loss of value in theassets. The deteriorating value of assets, being prime source of banking problems, directly  pour into other areas, as losses are eventually written off against capital, which ultimately  jeopardizes the earning capacity of the institution. With this backdrop, the asset quality isgauged n relation to the level and severity of non-performing assets, adequacy of  Ã‚  provisions, recoveries, distribution of assets etc. Popular indicators include non-performingloans to advances, loan default to total advances, and recoveries to loan default ratios. One of the indicators for asset quality is the ratio of non-performing loans to total loans(GNPA). The gross non-performing loans to gro ss advances ratio is more indicative of thequality of credit decisions made by bankers. You read "Project on Comparison of Public and Private Sector Banking" in category "Essay examples" Higher GNPA is indicative of poor creditdecision-making. N PA: N on-Performing Assets: Advances are classified into performing and non-performing advances (NPAs) as per RBIguidelines. NPAs are further classified into sub-standard, doubtful and loss assets based onthe criteria stipulated by RBI. An asset, including a leased asset, becomes non-performingwhen it ceases to  generate income for the Bank. An NPA is a loan or an advance where : 1. Interest and/or installment of principal remains overdue for a period of more than 90days in respect of a term loan;2. The account remains â€Å"out-of-order† in respect of an Overdraft or Cash Credit(OD/CC);3. The bill remains overdue for  a period of more than  90 days in case of bills purchasedand discounted;4. A loan granted for short duration crops will be treated as an NPA if the installmentsof principal or interest thereon remain overdue  for two crop seasons; and5. A loan granted for long duration crops will be treated as an NPA if the installmentsof principal or interest thereon remain overdue  for one crop season. The Bank classifies an account as an NPA only if the interest imposed during any quarter isnot fully repaid within 90 days from the end of the relevant quarter. This is a key to thestability of the banking sector. There should be no hesitation in stating that Indian bankshave done a remarkable job in containment of non-performing loans (NPL) considering theoverhang issues and overall difficult environment. For 2008, the net NPL ratio for the Indianscheduled commercial banks at 2. 9 per cent is ample testimony to the impressive efforts  being made by our banking system. In fact, recovery management is also linked to the  banks ¶ interest margins. The cost and recovery management supported by enabling legalframework hold the key to future health and competitiveness of the Indian banks. No doubt,improving recovery-management in India is an area requiring expeditious and effectiveactions in legal, institutional and judicial processes. Management of financial institution is generally evaluated in terms of capital adequacy,asset quality, earnings and profitability, liquidity and risk sensitivity ratings. In addition,  performance evaluation includes compliance with set norms, ability to plan and react tochanging circumstances, technical competence, leadership and administrative ability. Ineffect, management rating is just an amalgam of performance in the above-mentioned areas. Sound management is one of the most important factors behind financial institutions ¶Ã‚  performance. Indicators of quality of management, however, are primarily applicable toindividual institutions, and cannot be easily aggregated across the sector. Furthermore, giventhe qualitative nature of management, it is difficult to judge its soundness just by looking atfinancial accounts of the banks. Nevertheless, total expenditure to total income and operating expense to total expense helpsin gauging the management quality of the banking institutions. Sound management is key to  bank performance but is difficult to measure. It is primarily a qualitative factor applicable toindividual institutions. Several indicators, however, can jointly serve? as, for instance,efficiency measures do-as an indicator of management  soundness. The ratio of non-interest expenditures to total assets (MGNT) can be one of the measures toassess the working of the management. . This variable, which includes a variety of expenses,such as payroll, workers compensation and training investment, reflects the management  policy stance. E fficiency R atios demonstrate how efficiently the company uses its assets and howefficiently the company manages its operations. Indicates the relationship between assets and revenue. ? Companies with low profit margins tend to have high asset turnover, those with high  profit margins have low asset turnover – it indicates pricing strategy. ? This ratio is more useful for growth companies to check if in fact they are growingrevenue in proportion to sales. Asset Turnover Analysis: This ratio is useful to determine the amount of sales that are generated from each rupee of  assets. As noted above, companies with low profit margins tend to have high asset turnover,those with high profit margins have low asset turnover. Earnings and profitability, the prime source of increase in capital base, is examined withregards to interest rate policies and adequacy of provisioning. In addition, it also helps tosupport present and future operations of the institutions. The single best indicator used togauge earning is the Return on Assets (ROA), which is net income after taxes to total assetratio. Strong earnings and profitability profile of banks reflects the ability to support present andfuture operations. More specifically, this determines the capacity to  absorb losses, finance itsexpansion, pay dividends to its shareholders, and build up an adequate level of capital. Being front line of defense against erosion of capital base from losses, the need for highearnings and profitability can hardly be overemphasized. Although different indicators areused to serve the purpose, the best and most widely used indicator is Return on Assets(ROA). However, for in-depth analysis, another indicator Net Interest Margins (NIM) is alsoused. Chronically unprofitable financial institutions risk insolvency. Compared with mostother indicators, trends in profitability can be more difficult to interpret-for instance,unusually high profitability can reflect excessive risk taking. R O A- R eturn on Assets: An indicator of how  profitable a company is relative to its total assets. ROA gives an  idea asto how efficient management is at using its assets to generate earnings. Calculated bydividing a company’s annual earnings by its total assets, ROA is displayed as a percentage. Sometimes this is referred to as â€Å"return on investment†. ROA tells what earnings were generated from invested capital (assets). ROA for publiccompanies can vary substantially and will be highly dependent on the industry. This is why when using ROA as a comparative measure, it is best to compare it against a company’s  previous ROA numbers or the  ROA of a similar company. The assets of the company are comprised of both debt and equity. Both of these types of  financing are used to fund the operations of the company. The ROA figure gives investorsan idea of how effectively the company is converting the money it has to invest into netincome. The higher the ROA number, the better, because the company is earning moremoney on less investment. For example, if one company has a net income of $1 million andtotal assets of $5 million, its ROA is 20%; however, if another company earns the sameamount but has total assets of $10 million, it has an ROA of 10%. Based on this example,the first company is better at converting its investment into profit. When you really think  about it, management’s most important job is to make wise choices in allocating itsresources. Anybody can make a profit by throwing a ton of money at a problem, but veryfew managers excel at  making large profits with little investment. R eturn on Assets and R eturn on E quity of SCBs- Bank Group-wise An adequate liquidity position refers to a situation, where institution can obtain sufficientfunds, either by increasing liabilities or by converting its assets quickly at a reasonable cost. It is, therefore, generally assessed in terms of overall assets and liability management, asmismatching gives rise to liquidity risk. Efficient fund management refers to a situationwhere a spread between rate sensitive assets (RSA) and rate sensitive liabilities (RSL) ismaintained. The most commonly used tool to evaluate interest rate exposure is the Gap  between RSA and RSL,  while liquidity is gauged by liquid to total asset ratio. Initially solvent financial institutions may be driven toward closure by poor management of  short-term liquidity. Indicators should cover funding sources and capture large maturitymismatches. The term liquidity is used in various ways, all relating to availability of, accessto, or convertibility into cash. ? An institution is said to have liquidity if it can easily meet its needs for cash either  Ã‚  because it has cash on  hand or can otherwise raise or borrow cash. ? A market is said to be liquid if the instruments it trades can easily be bought or soldin quantity with little impact on market prices. ? An asset is said to be liquid if the  market for that asset is liquid. The common theme in all three contexts is cash. A corporation is liquid if it has ready accessto cash. A market is liquid if participants can easily convert positions into cash? or  conversely. An asset is liquid if it can easily be converted to cash. The liquidity of aninstitution depends on : y the institution’s short-term need for cash; y cash on hand; y available lines of credit; y the liquidity of the  institution’s assets; y The institution’s reputation in the marketplace? how willing will counterparty is totransact trades with or lend to the  institution? The liquidity of a market is often measured as the size of its bid-ask spread, but this is animperfect metric at best. More generally, Kyle (1985) identifies three components of marketliquidity : ? Tightness is the bid-ask spread; ? Depth is the volume of transactions necessary to  move prices; ? Resiliency is the speed with which prices return to equilibrium following a largetrade. Examples of assets that tend to be liquid include foreign exchange; stocks traded in theStock Exchange or recently issued Treasury bonds. Assets that are often illiquid includelimited partnerships, thinly traded bonds or real estate. Cash maintained by the banks and balances with central bank, to total asset ratio (LQD) isan indicator of bank’s liquidity. In general, banks with a larger volume of liquid assets are  perceived safe, since these assets would allow  banks to meet unexpected  withdrawals. Credit deposit ratio is a tool used to study the liquidity position of the bank. It is calculated  by dividing the cash held in different forms by total deposit. A high ratio shows that there ismore amounts of liquid cash with the bank to met its clients cash withdrawals. It refers to the risk that changes  in market conditions could adversely impact earnings and/or  capital. Market Risk encompasses exposures associated with changes in interest rates, foreignexchange rates, commodity prices, equity prices, etc. While all of these items are important,the primary risk in most banks is interest rate risk (IRR), which will be the focus of thismodule. The diversified nature of bank operations makes them vulnerable to various kindsof financial risks. Sensitivity analysis reflects institution ¶s exposure to interest rate risk,foreign exchange volatility and equity price risks (these risks are summed in market risk). Risk sensitivity is mostly evaluated in terms of management ¶s ability to monitor and controlmarket risk. Banks are increasingly involved in diversified operations, all of which are subject to marketrisk, particularly in the setting of interest rates and the carrying out of foreign exchangetransactions. In countries that allow banks to make trades in stock markets or commodityexchanges, there is also a  need to monitor indicators of equity and commodity price risk. Sensitivity to Market Risk is a recent addition to the ratings parameters and reflects thedegree to which changes in interest rates, exchange rates, commodity prices and equity  prices can affect earnings and  hence the bank ¶s capital. It  is measured by Beta (? . 1. ? ;1, depicts that changes in the firm are less than the changes in the market. LessSensitive2. ? =1, depicts that there is equivalent change in the firm with the changes in themarket Equally Sensitive. 3. ? ;1, depicts that changes in the firm are more than the changes in the market. Highly Sensitive. The Bank The word bank means an organization where people and business can invest or borrowmoney; change it to foreign currency etc. According to Halsbury ? A Banker is an individual,Partnership or Corporation whose sole pre-dominant business is banking, that is the receiptof money on current or deposit ccount, and the payment of cheque drawn and the collectionof cheque paid in by a customer.  ¶Ã‚ ¶ The O rigin and Use of Banks The Word  µBank ¶ is derived from the Italian word  µBanko ¶ signifying a bench, which waserected in the market-place, where it was customary to exchange money. The Lombard Jewswere the first to practice this exchange business, the first bench having been established inItaly A. D. 808. Some authorities assert that the Lombard merchants commenced the  business of money-dealing, employing bills of exchange as remittances, about the beginningof the thirteenth century. About the middle of the twelfth century it became evident, as the advantage of coinedmoney was gradually acknowledged, that there must be some controlling power, somecorporation which would undertake to keep the coins that were to bear the royal stamp up toa certain standard of value; as, independently of the  µsweating ¶ which invention may place tothe credit of the ingenuity of the Lombard merchants- all coins will, by wear or abrasion,  become thinner, and consequently less valuable; and it is of the last importance, not only for  the credit of a country, but for the easier regulation of commercial transactions, that themetallic currency be kept as nearly as possible up to the legal standard. Much unnecessarytrouble and annoyance has been caused formerly by negligence in this respect. The gradualmerging of the business of a goldsmith into a bank appears to have been the way in which  banking, as we now understand the term, was introduced into England; and it was not unti llong after the establishment of banks in other countries-for state purposes, the regulation of  the coinage, etc. that any large or similar institution was introduced into England. It is onlywithin the last twenty years that printed cheques have  been in use in that establishment. Firstcommercial bank was Bank of Venice which was established in 1157  in Italy. Banking sector, the world over, is known for the adoption of multidimensional strategiesfrom time to time with varying degrees of success. Banks are very important for the smoothfunctioning of financial markets as they serve as repositories of vital financial informationand can potentially alleviate the problems created by information asymmetries. From acentral bank ¶s perspective, such high-quality disclosures help the early detection of  Ã‚  problems faced by banks in the market and reduce the severity of market disruptions. Consequently, the RBI as part and parcel of the financial sector deregulation, attempted toenhance the transparency of the annual reports of Indian banks by, among other things,introducing stricter income recognition and asset classification rules, enhancing the capitaladequacy norms, and by requiring a number of additional disclosures sought by investors tomake better cash flow and risk assessments. [Source : RBI Website] BAS EL – II ACC O R D Bank capital framework sponsored by the world’s central banks designed to promoteuniformity, make regulatory capital more risk sensitive, and promote enhanced risk  management among large, internationally active banking organizations. The InternationalCapital Accord, as it is called, will be fully effective by January 2008 for banks active ininternational markets. Other banks can choose to â€Å"opt in,† or they can continue to follow theminimum capital guidelines in the original Basel Accord, finalized in 1988. The revisedaccord (Basel II) completely overhauls the 1988 Basel Accord and is based on threemutually supporting concepts, or  Ã¢â‚¬Å"pillars,† of capital adequacy. The first of these pillars is anexplicitly defined regulatory capital requirement, a minimum capital-to-asset ratio equal toat least 8% of risk-weighted assets. Second, bank supervisory agencies, such as theComptroller of the Currency, have authority to adjust capital levels for individual banksabove the 9% minimum when necessary. The third supporting pillar calls upon marketdiscipline to supplement reviews by banking agencies. Basel II is the second of the Basel Accords, which are recommendations on banking lawsand regulations issued by the Basel Committee on Banking Supervision. The purpose of  Basel II, which was initially published in June 2004, is to create an international standardthat banking regulators can use when creating regulations about how much capital banksneed to put aside to guard against the types of financial and operational risks banks face. Advocates of Basel II believe that such an international standard can help protect theinternational financial system from the types of problems that might arise should a major  Ã‚  bank or a  series of banks collapse. In practice, Basel II attempts to accomplish this by settingup rigorous risk and capital management requirements designed to ensure that a bank holdscapital reserves appropriate to the risk the bank exposes itself to through its lending andinvestment practices. [Source : RBI Website] The final version aims at: 1. Ensuring that capital allocation is more risk sensitive;2. Separating operational risk from credit risk, and quantifying both;3. Attempting to align economic and regulatory capital more closely to reduce thescope for regulatory arbitrage. While the final accord has largely addressed the regulatory arbitrage issue, there are stillareas where regulatory capital requirements will diverge from the economic. Basel II has largely left unchanged the question of how to actually define bank capital,which diverges from accounting equity in important respects. The Basel I definition, asmodified up to the present, remains in place. The Accord in operation Basel II uses a â€Å"three pillars† concept y inimum capital requirements (addressing risk), y supervisory review and y market discipline  ± to promote greater stability in the financial system. The Basel I accord dealt with only parts of each of these pillars. For example : with respectto the first Basel II pillar, only one risk, cre dit risk, was dealt with in a simple manner whilemarket risk was an afterthought; operational risk was not  dealt with at all. The First Pillar The first pillar deals with maintenance of regulatory capital calculated for three major  components of risk that a bank faces : credit risk, operational risk and market risk. Other  risks are not considered fully quantifiable at this stage. The credit risk component can be calculated in three different ways of varying degree of  sophistication, namely standardized approach, Foundation IRB and Advanced IRB. IRBstands for â€Å"Internal Rating-Based Approach†. For operational risk, there are three different approaches – basic indicator approach,standardized approach and advanced measurement approach. For market risk the preferredapproach is VaR (value at  risk). As the Basel II recommendations are phased in by the banking industry it will move fromstandardized requirements to more refined and specific requirements that have beendeveloped for each risk category by each individual bank. The upside for banks that dodevelop their own bespoke risk measurement systems is that they will be rewarded with  potentially lower risk capital requirements. In future there will be closer links between theconcepts of economic profit and regulatory capital. Credit Risk can be calculated by using one of three approaches : 1. Standardized Approach2. Foundation IRB (Internal Ratings Based) Approach3. Advanced IRB ApproachThe standardized approach sets out specific risk weights for certain types of credit risk. Thestandard risk weight categories are used under Basel 1 and are 0% for short termgovernment bonds, 20% for exposures to OECD Banks, 50% for residential mortgages and 100% weighting on commercial loans. A new 150% rating comes in for borrowers with poor  credit ratings. The minimum capital requirement (the percentage of risk weighted assets to  be held as capital) has remains at  8%. For those Banks that decide to adopt the standardized ratings approach they will be forced torely on the ratings generated by external agencies. Certain Banks are developing the IRBapproach as a result. The Second Pillar The second pillar deals with the regulatory response to the first pillar, giving regulatorsmuch improved ‘tools’ over those available to them under Basel I. It also provides aframework for dealing with all the other risks a bank may face, such as systemic risk,  pension risk, concentration risk, strategic risk, reputation risk, liquidity risk and legal risk,which the accord combines under the title of residual risk. It gives banks a power to reviewtheir risk management  system. The Third Pillar The third pillar greatly increases the disclosures that the bank must make. This is designedto allow the market to have a better picture of the overall risk position of the bank and toallow the counterparties of the bank to price and deal appropriately. The new Basel Accordhas its foundation on three mutually reinforcing pillars that allow banks and bank  supervisors to evaluate properly the various risks that banks face and realign regulatorycapital more closely with underlying risks. The first pillar is compatible with the credit risk,market risk and operational risk. The regulatory capital will be focused on these three risks. The second pillar gives the bank responsibility to exercise the best ways to manage the risk  specific to that bank. Concurrently, it also casts responsibility on the supervisors to reviewand validate banks ¶ risk measurement models. The third pillar on market discipline is usedto leverage the influence that other market players can bring. This is aimed at improving thetransparency in banks and  improves reporting. State Bank of India is the largest banking and financial services company in India, by almostevery parameter – revenues, profits, assets, market capitalization, etc. The bank traces itsancestry to British India, through the Imperial Bank of India, to the founding in 1806 of theBank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent. TheGovernment of India nationalized the Imperial Bank of India in 1955, with the ReserveBank of India taking a 60% stake, and renamed it the State Bank of India. In 2008, theGovernment took over the  stake held by the Reserve Bank of India. SBI provides a range of banking products through its vast network of branches in India andoverseas, including products aimed at NRIs. The State Bank Group, with over 16,000  branches, has the largest banking branch network in India. With an asset base of $260 billionand $195 billion in deposits, it is a regional banking behemoth. It has a market share amongIndian commercial banks of about 20% in deposits and advances, and SBI accounts for  almost one-fifth of the nation’s loans. The total assets of the Bank increased by 9. 23% fromRs. 9,64,432. 08 crores at the end of March 2009 to Rs. 10,53,413. 3 crores as at end March2010. The Bank ¶s aggregate liabilities (excluding capital and reserves) rose by 8. 93% fromRs. 9,06,484. 38 crores on 31st March 2009 to Rs. 9,87,464. 53 crores on 31st March 2010. K ey performance I ndicators [Source : Annual Report, 2009-10]SBI has tried to reduce over-sta ffing by computerizing operations and â€Å"golden handshake†schemes that led to a flight of its best and brightest managers. These managers took theretirement allowances and then went on to become senior managers in new private sector ICICI Bank (formerly Industrial Credit and Investment Corporation of India) is a major  Ã‚  banking and financial services organization in India. It is the 4th largest bank in India andthe largest private sector bank in India by market capitalization. The bank also has a network  of 1,700+ branches (as on 31 March 2010) and about 4,721 ATMs in India and presence in19 countries, as well as some 24 million customers (at the end of July 2007). ICICI Bank isalso the largest issuer of credit cards in India. ICICI Bank’s shares are listed on the stock  exchanges at Kolkata and Vadodara, Mumbai and the National Stock Exchange of IndiaLimited; its ADRs trade on the New  York Stock Exchange (NYSE). [Source : Annual Report, 2009-10]The Bank is expanding in overseas markets and has the largest international balance sheetamong Indian banks. ICICI Bank now has wholly-owned subsidiaries, branches andrepresentatives offices in 19 countries, including an offshore unit in Mumbai. This includeswholly owned subsidiaries in Canada, Russia and the UK (the subsidiary through which theHi SAVE savings brand is operated), offshore banking units in Bahrain and Singapore, anadvisory branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka, andrepresentative offices in Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand,the United Arab Emirates and USA. Overseas, the Bank is targeting the NRI (Non- ResidentIndian) population in particular. History HDFC Bank was incorporated in the year of 1994 by Housing Development FinanceCorporation Limited (HDFC), India’s premier housing finance company. It was among thefirst companies to receive an ‘in principle’ approval from the Reserve Bank of India (RBI) toset up a bank in the private sector. The Bank commenced its operations as a ScheduledCommercial Bank in January 1995 with the help of RBI’s liberalization policies. In a milestone transaction in the Indian banking industry, Times Bank Limited (promoted byBennett, Coleman Co. / Times Group) was merged with HDFC Bank Ltd. , in 2000. Thiswas the first merger of two private banks in India. As per the scheme of amalgamationapproved by the shareholders of both banks and the Reserve Bank of India, shareholders of  Times Bank received 1  share of HDFC Bank for every 5. 75  shares of Times Bank. In 2008 HDFC Bank acquired Centurion Bank of Pun j a b aking its total branches to morethan 1,000. The amalgamated bank emerged with a strong deposit base of around Rs. 1,22,000 crore and net advances of around Rs. 89,000 crore. The balance sheet size of thecombined e ntity is over Rs. 1,63,000 crore. The amalgamation added significant value toHDFC Bank in terms of increased branch network, geographic reach, and customer base,and a bigger pool of skilled manpower   Capital Adequacy [Source : Annual Report, 2009-10] The Industrial Development Bank of India Limited commonly known by its acronym IDBIis one of India’s leading public sector banks and 4th largest Bank in overall ratings. RBIcategorized IDBI as an â€Å"other public sector bank†. It was established in 1964 by an Act of  Parliament to provide credit and other facilities for the development of the fledgling Indianindustry. It is currently 10th largest development bank in the world in terms of reach with1210 ATMs, 720 branches and 486 centers. Some of the institutions built by IDBI are the National Stock Exchange of India (NSE), the  National Securities Depository Services Ltd (NSDL), the Stock Holding Corporation of  India (SHCIL), the Credit Analysis ; Research Ltd, the Export-Import Bank of India (EximBank), the Small Industries Development bank of India(SIDBI), the EntrepreneurshipDevelopment Institute of India, and IDBI BANK, which today is owned by the IndianGovernment, though for a brief period it was a private scheduled bank. The IndustrialDevelopment Bank of India (IDBI) was established on July 1, 1964 under an Act of  Parliament as a wholly owned subsidiary of the Reserve Bank of India. In 16 February 1976,the ownership of IDBI was transferred to the Government of India and it was made the  principal financial institution for coordinating the activities of institutions engaged infinancing, promoting and developing industry in the country. Although Governmentshareholding in the Bank came down below 100% following IDBI ¶s public issue in July1995, the former continues to  be the major shareholder (current shareholding : 52. 3%). During the four decades of its existence, IDBI has been instrumental not only in establishinga well-developed, diversified and efficient ndustrial and institutional structure but alsoadding a qualitative dimension to the process of industrial development in the country. IDBIhas played a pioneering role in fulfilling its mission of promoting industrial growth throughfinanci ng of medium and long-term projects, in consonance with national plans and  priorities. Over the years, IDBI has enlarged its basket of products and services, coveringalmost the entire spectrum of industrial activities, including manufacturing and services. IDBI provides financial assistance, both in rupee and foreign currencies, for green-field  projects as also for expansion, modernization and diversification purposes. In the wake of  financial sector reforms unveiled by the government since 1992, IDBI evolved an array of  fund and fee-based services with a view to providing an integrated solution to meet theentire demand of financial and corporate advisory requirements of its clients Axis Bank, formally UTI Bank, is a financial services firm that had begun operations in1994, after the Government of India allowed new private banks to be established. The Bank  was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of  India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance CorporationLtd. , National Insurance Company Ltd. The New India Assurance Company, The OrientalInsurance Corporation and United India Insurance Company UTI-I holds a special positionin the Indian capital markets and has promoted many leading financial institutions in thecountry. The bank changed its name to Axis Bank in April 2007 to avoid confusion withother unrelated entities with similar name. After the Retirement of Mr. P. J. Nayak, Shikha Sharma was named as the bank’s managingdirector and CEO on 20 April 2009. As on the year ended March 31, 2009 the Bank had atotal income of Rs 13,745. 04 crore (US$ 2. 93 billion) and a net profit of Rs. 1,812. 93 crore(US$ 386. 15 million). On February 24, 2010, Axis Bank announced the launch of ‘AXISCALL ; PAY on atom’, a unique mobile payments solution using Axis Bank debit cards. Axis Bank is the first bank in the country to provide a secure debit card-based paymentservice over IVR. Axis Bank is one of the Big Four Banks of India, along with ICICI Bank,State Bank of India and HDFC Bank Branch Network At the end of March 2009, the Bank  has a very wide network of more than 835 branch offices and Extension Counters. Totalnumber of ATMs went up to 3595. The Bank has loans now (as of June 2007) account for asmuch as 70 per cent of the bank ¶s total loan book of Rs 2,00,000 crore. In the case of AxisBank, retail loans have declined from 30 per cent of the total loan book of Rs 25,800 crorein June 2006 to around 23 per cent of loan book of Rs. 41,280 crore (as of June 2007). Evenover a longer period,  while the overall asset growth for  Axis Bank has been quite high and has matched that of the other banks, retail exposuresgrew at a slower pace. The bank, though, appears to have insulated such pressures. Interestmargins, while they have declined from the 3. 15 per cent seen in 2003-04, are still hoveringclose to the 3 per cent mark. Axis Bank, formally UTI Bank, is a financial services firm that had begun operations in1994, after the Government of India allowed new private banks to be established. The Bank  was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of  India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance CorporationLtd. , National Insurance Company Ltd. The New India Assurance Company, The OrientalInsurance Corporation and United India Insurance Company UTI-I holds a special positionin the Indian capital markets and has promoted many leading financial institutions in thecountry. The bank changed its name to Axis Bank in April 2007 to avoid confusion withother unrelated entities with similar name. After the Retirement of Mr. P. J. Nayak, Shikha Sharma was named as the bank’s managingdirector and CEO on 20 April 2009. As on the year ended March 31, 2009 the Bank had atotal income of Rs 13,745. 04 crore (US$ 2. 93 billion) and a net profit of Rs. 1,812. 93 crore(US$ 386. 15 million). On February 24, 2010, Axis Bank announced the launch of ‘AXISCALL PAY on atom’, a unique mobile payments solution using Axis Bank debit cards. Axis Bank is the first bank in the country to provide a secure debit card-based paymentservice over IVR. Axis Bank is one of the Big Four Banks of India, along with ICICI Bank,State Bank of India and HDFC Bank Branch Network At the end of March 2009, the Bank  has a very wide network of more than 835 branch offices and Extension Counters. Totalnumber of ATMs went up to 3595. The Bank has loans now (as of June 2007) account for asmuch as 70 per cent of the bank ¶s total loan book of Rs 2,00,000 crore. In the case of AxisBank, retail loans have declined from 30 per cent of the total loan book of Rs 25,800 crorein June 2006 to around 23 per cent of loan book of Rs. 41,280 crore (as of June 2007). Evenover a longer period,  while the overall asset growth for  Axis Bank has been quite high and has matched that of the other banks, retail exposuresgrew at a slower pace. The bank, though, appears to have insulated such pressures. Interestmargins, while they have declined from the 3. 15 per cent seen in 2003-04, are still hoveringclose to the 3 per cent mark. Reserve Bank of India prescribes Banks to maintain a minimum Capital to risk weightedAssets Ratio (CRAR) of 9 percent with regard to credit risk, market risk and operational risk  on an ongoing basis, as against 8 percent prescribed in Basel Documents. Capital adequacyratio of the ICICI Bank was well above the industry average of 13. 97% t. CAR of HDFC  bank is below the ratio of ICICI bank. HDFC Bank ¶s total Capital Adequacy stood at15. 26% as of March 31, 2010. The Bank adopted the Basel 2 framework as of March 31,2009 and the CAR computed as per Basel 2 guidelines stands higher against the regulatoryminimum of 9. 0%. HDFC CAR is gradually increased over the last 5 year and the capital adequacy ratio of  Axis bank is the increasing by every 2 year. SBI has maintained its CAR around in the rangeof 11 % to 14 %. But IDBI should reconsider their business as its CAR is falling YOY (year  on year). Higher the ratio the banks are in a comfortable position to absorb losses. So ICICIand HDFC are the strong one to absorb their loses. Gross N PA: Gross NPAs are the sum total of all loan assets that are classified as NPAs as per RBIguidelines as on Balance Sheet date. Gross NPA reflects the quality of the loans made by  banks. It consists of all the non standard  assets like as substandard, doubtful, and loss assets. It can be calculated  with the help of following ratio : SBI maintained its GNPA to 3% which is very good sign of performances as SBI is thelargest lender in INDIA. HDFC ¶s GNPA is quite good as it is low with compared to ICICIand SBI but in 2008-09 GNPA rises. The reason may be economic crises. AXIS bank haslowest GNPA which shown its management ability. ICICI has the highest GNPA in bankingindustry and rising YOY (year on  year). N et N PA: Net NPAs are those type of NPAs in which the bank has deducted the provision regarding  NPAs. Net NPA shows the actual burden of banks. Since in India, bank balance sheetscontain a huge amount of NPAs and the process of recovery and write off of loans is verytime consuming, the provisions the banks have to make against the NPAs according to thecentral bank guidelines, are quite significant. That is why the difference between gross andnet NPA is quite high. It can be calculated by following : AXIS Bank has least Net NPA and ICICI has highest NNPA among group. HDFC shown itsmanagement quality as it maintained its NNPA YOY (year on year). SBI has to keep NNPA  below. IDBI has successful to control NNPA YOY. How to cite Project on Comparison of Public and Private Sector Banking, Essay examples

Entrepreneurship Innovation and Marketing Assessment †Free Samples

Question: Discuss about the Entrepreneurship Innovation and Marketing. Answer: The first company selected for assessment is Mastery Science: It is an education provider company for the children. They tend to provide information about everything which they want to know(Mastery Science 2017).Mastery Science collects evidence of every scientific innovation and makes it available to children so that can answer their queries about the subject. Company has procured $2 million till June 2017(Mastery Science 2017). Market opportunity of Mastery Science is enormous as there are innumerable students and children who are pursuing education in science stream(Mastery Science 2017). All the high schools and colleges have significant number of students who can become potential clients for Mastery Science. It has enormous opportunity for business as education is perpetual.Students will get maximum help from the portal of Mastery Science who will communicate with their peers to use this website. This will create another market opportunity for Mastery Science. Mastery Science has a target market of students all over the globe. Every student pursuing science stream in any part of the world comes in the ambit of target market of mastery science(Mastery Science 2017). Latest scientific knowledge is the requirement of every science student hence its market is huge.Research scholars and scientists working in research institutes tend to search factual information about new discoveries in the field of science. Mastery Science can target them through seminars and advertisements. There is always a requirement for a reliable source of scientific knowledge. Articles and information available on internet is not always authentic especially in the case of science(Mastery Science 2017). There are many theories whose validity is not confirmed. This is why students will subscribe the services of Mastery Science. In the field of science factual data and authentic information is everything. Mastery Science may keep chennels and services about the details of experiments and scientific discoveries. Subscription of services and products are charged by the students.Each product and service has a price and a period of expiration(Mastery Science 2017). Students who have subscribed the course, material, notes, lectures and video lectures pay via online transaction to gain full access of the information. This is how Mastery Science will make money. Second company selected for assessment is Tpaga: It is a mobile wallet company which provides payment solutions on smartphones in the Latin American Companies (Tpaga 2017). It has the advantage of the market as it is the first startup of payment solutions for unbanked citizens of Latin America.It has earned $2.25 million in three rounds (Tpaga 2017). Since, it is the whale in the mobile wallet market in Latin America it has enormous opportunity for business. Being the first startup company to provide mobile wallet services even to the unbanked consumers gives a lot of leverage as there is a huge number of people who are unbanked in Latin America (Tpaga 2017).Tpaga can create its own market opportunities by offering its users some promotional codes and offers in the beginning. This will attract many consumers to use this application. People in Latin America are comparatively poor than citizens of the West. They know less about the new technology of mobile wallets and mobile banking (Tpaga 2017). Targeting those citizens and educating them about this new system will create a new market all for Tpaga itself. Youth of Latin America is the biggest target market Tpaga can exploit. Young people are more attracted towards gadgets and new services. They are keen on learning and using new technology which can make their work easier and also looks cool on their part. Tpaga complies with all their psychological needs which can harness a great untapped market. As per the changing trend of the payment system across the world people will need to subscribe the services of Tpaga as it makes the payment system much easier and secured than other systems of payment (Tpaga 2017). This will make people use Tpaga most frequently to make payments. Tpaga is a mobile wallet company and gets commission for each transition made by its users. Any form of payment or transfer of money from one person to another holds a commission of certain amount which is received by Tpaga (Tpaga 2017). If the number of users increases then Tpaga will make huge money. Advertisement on its app is also a great source of revenue which Tpaga can explore and earn. Popular apps tend to have advertisements on their user interface for which they get paid by the endorsing company. Third company selected for assessment if Dahmakan: Dahmakan is a Kuala Lumpur based company which is known to redefine the food processing industry in Asia. It is contributed by leading Vice Chairman from Europe, US and Asia. They provide read-to-eat meals in South East Asia which helps people of all class to stay healthy. They have made $1.3 million in this year (Dahmakan.com 2017). Market is always available for Dahmakan as people will always require food to live. There is no end to its opportunities of business rather it will grow day by day as they become popular(Dahmakan.com 2017). It is the basic necessity that they cater to which is ever lasting.Expansion in the type of cuisines offered by Dahmakan to its customers can expand the market opportunity for the company. Many people of different ethnicity prefer to eat cuisines of their native place which is hard to find in foreign countries. Dahmakan can provide them with that to increase their market base. Dahmakan target people who are working and students who live alone in hostels and as paying guests. People who do not have time to cook or the means to cook is the targeted market for Dahmakan(Dahmakan.com 2017). As the working culture is developing in South East Asia people are more inclined toward pre-cooked food.Dahmakan can also put up stalls of food in office areas and park areas where people hang out during their office break times and for recreational purpose. This will highly improve their customer base and there is also scope of automatic advertisement. Working people living in big cities have to travel long distances to reach their places of work. They do not get time to cook for themselves. Eating good food is requirement of everyone which is provided by Dahmakan(Dahmakan.com 2017). They also make it available to their customers very easily. This is why their product is sold and is famous. Making money is very simple for Dahmakan as it is a give and take business. Dahmakan sells food to its customers who pay for the product(Dahmakan.com 2017). Vegetarian and non-vegetarian food items have different costs and hence it is paid accordingly as per the sale of the item.Dahmakan can start their online portal for food delivery in which online payment can be done which will increase their revenues a great deal. Fourth company selected for assessment is VIDA: VIDA is an e-commerce platform which deals in the direct-to-fabric system which effects the high level production of designer apparels from across the world. VIDA coverts the design of apparel to its real form in the fabric. It has made $120 thousand till July 2017(Vida.com 2017). Fashion Industry is one of the largest industries of the world. VIDA gives a new dimension to the fabric designing system through which any design can be converted into an apparel which can be adorned by models and people all around the world without much problem(Vida.com 2017).Various movie and theater industry have the requirement of custom made apparels for the specific plays and scenes in their movies. VIDA can easily market its products there which can be a potential buyer of its products on a long term basis. Many aspiring fashion designers and apparel designers are not able to showcase their art due to lack of resources. VIDA provides a medium for them to explore their art of fabric designing (Vida.com 2017). The target market for VIDA is all the big fashion designing and textile manufacturing companies. VIDA can target people working in corporate and business ventures who require a specific type of design and material for their clothes. Business meetings and corporate parties have dress code which needs to be complied by the attendees. VIDA can give them the proper wardrobe solution. Designers are creative people who create designs on computers and on paper. But to print the same design or to obtain the same design of fabric is a matter of grave concern for them (Vida.com 2017). This is why they will use the services of VIDA and buy its products as they can create any design provided to them on a fabric. VIDA is going to charge its customers for the printing of design provided by them. It may be in the form of a service or a product which can be charged accordingly (Vida.com 2017). Since it is a rare thing to ask for and is a difficult task VIDA can earn good amount of money if they do their job as per the satisfaction of the customers. Custom made designs and apparels have taken the online world by a storm. Custom made anything is more costly than the general product. VIDA can charge its customers for the type of customization they need in their product. Fifth company for assessment is Fat Lama: Fat Lama is a company which for rental market place for high-end items based on peer-to-peer mode. Items on Fat Lama are fully insured and authentic. It provides platform for rental of items without the use of shops. It is much cheaper and efficient solution. It has secured $1.59 million in 3 rounds till June 2017(Fatlama.com 2017). Market for Fat Lama is very open and has sound opportunities. There are a number of people who want to rent their items and there are also consumers who want such items on rental basis (Fatlama.com 2017). As the popularity of Fat Lama grows such a trend will be created and a new rental market will be generated. Being an online portal for renting goods it reaches to everyone who owns a smartphone or knows how to use internet. Fortunately today maximum people know how to do both. This helps in expanding the market opportunity for Fat Lama. Fat Lama targets people who used to have small factories and industries with heavy machineries (Fatlama.com 2017). But Fat Lamas market is not restricted to that. Any item which is used for generic purposes can be rented on the platform and hence it makes it a huge market to target on. Junkyard is also a place where products and goods in working condition are found and can be rented. Fat Lama can target the workers and owners of junkyards or places similar to that. At every place, consumers of different financial conditions live. The ones who cannot but everything they want to or need to use try to take on rental such as an apartment or a car(Fatlama.com 2017). Fat Lama provides them with this facility. It will become very famous in very less time. As it can be observed every middleman keeps his cut of the deal as commission (Fatlama.com 2017). The same way Fat Lama will keep a commission which may be added in the rent of the product the user will have to pay for using the services of Fat Lama and even that particular product. Being an online website or a mobile application gives Fat Lama, prospect to earn from advertisements is there. Local companies can endorse their ads on the user interface which are paid to the company. More users will fetch more ads to Fat Lama. Sixth company for assessment is ADVANO: ADVANO is a high end technology company which combines nanotechnology with chemical engineering to provide better solutions for renewable energy and bring revolution in the field. ADVANO is based in silicon valley employing best minds in the field, has got equity funding and has earned $1.05 million in 3 rounds from 7 investors (Advanotech.com 2017). Since the change of energy resources is reaching its peak the business opportunity is humungous for ADVANO (Advanotech.com 2017). Use of renewable energy resources are finding places in the hearts of every economically sound country and it is an inexhaustible product which ADVANO is creating to stay in the business. Environment protectors have made huge issues relating to the use of conventional sources of energy and carbon footprint. In this case ADVANO can make a market for itself in the countries or places where huge carbon emissions take place. Every country whose conventional energy resources is getting exhausted or near to exhaustion is a potential market for ADVANO (Advanotech.com 2017). The product being offered is the most basic one for continuance of life of people which is renewable energy. So there is a well-established market available for ADVANO to sell its products. Huge industrial areas and countries where heavy duty production takes place are the best places to target for ADVANO. These countries need to change their conventional mode of energy generation and can prove to be a giant market for ADVANO. Renewable energy is a product which needs no introduction. Every country or organization in the world is inclined to use renewable energy for environmental reasons as well as for the business purpose (Advanotech.com 2017). There is very less fossil fuel available as compared to the use and population. It serves as the best alternative. ADVANO creates solutions to harness and develop renewable energy by using nanotechnology and chemical engineering (Advanotech.com 2017). They can either sell the products that can create renewable energy or they can sell the technology to a country or a company who operates in this field of business and make huge profits out of it. Seventh and the last company for assessment is Py: Py is a lean-to-code mobile app and a startup company which is established recently. It offers courses of programming languages such as Python, Java Script, HTML/CSS and Swift. Since it has been established recently in August 2017 its financial gains and money earned is not disclosed yet(Downloadpy.com 2017). Being a startup company it has enormous market opportunities which the company can bank upon(Downloadpy.com 2017). Development of information technology and computer savvy systems the demand for programming languages has become a basic need and Py caters to that need quite well. College students who need help like tutorials to learn the programming languages where these things are not taught in details can provide be to a market opportunity for Py. Target Market of Py is the developers and programming associates who work in IT companies and write code for them(Downloadpy.com 2017). Evolution of software market demands learning of new languages from time to time.So the market is evergreen for Py to develop and grow its business. Py can organize seminars and events to educate students and enthusiasts to make them realize the importance of programming language. This in turn will inspire new people to enroll and subscribe to their courses. Online courses are in vogue. People tend to learn different courses online by paying them the subscription charges and viewing video lectures. It gives them the flexibility of time and place. They can start and end the lecture as per their convenience. This will make them subscribe to the services and products of Py (Downloadpy.com 2017). Py is going to charge its views and subscribers to enroll into the different courses of languages offered by them on their portal or website. They can provide them with notes and full access to the services of Py. The payment made by subscribers is the basic earnings of Py(Downloadpy.com 2017). References Advanotech.com 2017.Advano: Advancing Nanotechnology. [online] Advano: Advancing Nanotechnology. Available at: https://www.advanotech.com [Accessed 8 Sep. 2017]. Crunchbase.com 2017.crunchbase accelerates innovation by bringing together data on companies and the people behind them.. [online] Crunchbase.com. Available at: https://www.crunchbase.com [Accessed 8 Sep. 2017]. Dahmakan.com 2017.Healthy food delivered | Order now | dahmakan. [online] Dahmakan.com. Available at: https://dahmakan.com [Accessed 8 Sep. 2017]. Downloadpy.com 2017.Py: Learn on the Go. [online] Downloadpy.com. Available at: https://www.downloadpy.com [Accessed 8 Sep. 2017]. Fatlama.com 2017.Fat Lama | Rent Almost Anything. [online] Fatlama.com. Available at: https://fatlama.com [Accessed 8 Sep. 2017]. Mastery Science 2017.Blog - Mastery Science -. [online] Mastery Science. Available at: https://www.masteryscience.com [Accessed 8 Sep. 2017]. Tpaga 2017.Tpaga | crunchbase. [online] Crunchbase.com. Available at: https://www.crunchbase.com/organization/tpaga [Accessed 8 Sep. 2017]. Vida.com 2017.Vida Health Coach. [online] Vida.com. Available at: https://www.vida.com [Accessed 8 Sep. 2017].

Ballistics Essay Example

Ballistics Essay Paper Ballistics Bullets traveling over two thousand feet per second and having more energy than one normal person can perceive. Can you imagine tracking where, how, when, and what from angle this bullet was shot. Ballistic scientists can. Ballistics is the study of any projectile used as a weapon. This can certainly make or break a case Involving a guru Great ballistic scientists can even provide how far the bullet was shot from before It makes contact with the target. To me this is one of the most Important tools in a case where a firearm is used. The definition of ballistics is very simple, the study of projectiles from a weapon, mainly referring to bullets out of a gun. That Is a dulled down definition. My definition is a little lengthier in depth. Forensic ballistics includes the examination of bullets and firearms in an attempt to identify particular weapons used at any particular time. Guns and bullets leave small signs behind when fired, which professional ballistic scientists can pick apart and define what gun, bullet, energy, and even charge of the casing. This makes ballistic scientist one of the most important keys on a law enforcement agency. We will write a custom essay sample on Ballistics specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ballistics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ballistics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pistols and rifles are categorized by what the inside diameter of the barrel measures. This is called caliber. An example would be, a 22 caliber rifle has a much smaller diameter barrel than a . 370 caliber rifle does. In turn, the bullet of a . 22 caliber is going to be considerably smaller than that off . 370 caliber, Pistols are categorized the same way. A . 40 caliber is much smaller than a . 460 caliber. Shotguns, however, are not categorized Like this. Shotguns are categorized by gauge. Unlike the rifle, the smaller the gauge of a rifle the bigger the inside diameter is. Such as, a twelve gauge has a much larger barrel than a twenty-eight gauge. Now that I have explained sizes and categorization to the guns, next Is the operation of the guns. When a gun is fired it takes many parts to make the gun fire and also for the bullet to hit Its target. When you pull the trigger on a gun, the firing pin strikes the bullet to set tot the gunpowder. That leaves a mark on the casing as unique as a fingerprintno two guns strike the bullet in exactly the same way. Furthermore, the barrels of every gun are rifled, which means they contain grooves, wanly Nell ten Dulled spun Ana make It more accurate. In turn, ten Dulled NAS ten marks from the rifling in the barrel, which can be matched up to the weapon that fired it. There is one exception to the rifling in the barrel. That exception is smooth bore shot guns. They are smooth, Just like the name implies. Now to talk about the term most people deem as ballistics, the speed, drop, and energy off bullet. Charge, weight, and muzzle length are three things that affect the speed and drop off bullet. Something most people don?wet know is that a bullet does not shoot straight horizontally. When I bullet is shot it is shot at a raising angle. Which means the bullet breaks the plane of the muzzle once before hitting the target. A . 22 caliber rifle breaks the plane of the muzzle at twenty-five yards, if the rifle is zeroed at 100 yards. Not all rifles cartridges cross at these measurements. That all depends on the weight, charge, and velocity of the bullet. Weight can also be described as knock-down power. A high caliber rifle will shoot heavier bullets and have more knock-down power. The more weight means that there is more kinetic energy. For example, a . 357 caliber rifle shoots a lighter, much faster bullet than that off . 5 caliber. Although the . 57 is faster and more flat shooting, the . 45 caliber has more knock-down power because of the weight of the bullet and the kinetic energy. Although this information is more helpful too hunter, it is useful to any shooter. Charge is described as the amount of black-powder used to fire the bullet. The more the charge, the bigger the bang. Every gun uses black-powder to be fir ed. Black-powder was the first explosive, and used in every gun in the history of fire- arms. From the oldest muskmelons to the most high tech sniper rifles used today. Now that the velocity of the gun is covered, next will be to explain what happens o the bullet once it hits the target. There are many different types of bullets. Such as soft tip, hollow point, and wad cutters. There are also a few types of hollow points. Hollow points are bullets that expand, (or mushroom) once they have impacted the target. These are most common and also the most harmful. Not only do you have a bullet traveling at over 1 500 feet per second, but they also expand and leave gaping entry and exit wounds, and can also leave trace amounts of the bullet inside the target. One type of hollow point is a slow expanding bullet. It works exactly like it is babbled, it is a harder bullet that still expands, but may not fully expand until it is very far into the target. These do a lot of damage, but not as bad as a fast expanding bullet. Fast expanding bullets expand as soon as contact is made with the target and is the most lethal type of bullet. Because they open so quickly you get the mushroom effect completely through the target. Wad cutters are nothing more than a solid piece of lead. They are mainly used for target practice because they are very cheap and do not have the charge nor the velocity of a hunting load. Although they arena t as powerful they are Just as harmful. Since they do not expand they stay a solid completely through the target and also after if there is an exit wound. These are Just as deadly because they can ricochet inside off target such as a human. Wad cutters are used in a lot of gang fights because they will not kill someone, but they will penetrate the skin and once inside the person they will ricochet off of the ribs and sternum, doing much internal damage. On each and every gun manufactured, there is a serial number stamped into it. It Is made Day pressing ten metal so even Day Telling Tontine serial under Trot ten inside, the scientist can still use ultra-sound to find out the serial number. Filing off serial number is a crime in itself and is very common in gangs, drugs, and acts of violence. By acquiring this serial number ballistic scientists can find out the caliber, make, model, store it was sold from, and even the owner. This is a huge factor in ballistic science. If you can place a gun with an owner/operator, as a ballistic scientist you have won half the battle of solving the crime. Ballistic scientists not only work with the operation of the gun, but also the distance and angle the bullet was shot from. For instance, the entry hole on a target well be much smaller than the exit hole because of the expansion of the bullet and the velocity that it exited at. In this case if you can determine and entry and exit wound you can tell what angle the bullet was shot from and determine the vicinity that the shooter was when the bullet was fired from the firearm. Distance is a huge key to figuring out what happened at a crime scene. A bullet fired from point-blank range out to a very close range will leave a black-powder burn on the target. A shot a point-blank range will have a tighter more distinct burn than en of a shot from a further distance. Another determining key to distance is penetration. If a bullet has not completely passed through a victim it could have been fired from a farther distance than what the proprieties of the scene allow. Some of the tests and examinations of ballistics include a few different types of test shooting. The ballistic scientist will test shoot the gun to find out its markings and striations on certain types of bullets to try and match a bullet with a gun and even a gun with an owner. That type of test can obviously only be done if either remains of the bullet or the gun is found. If neither the gun nor bullet is found at the scene the scientist can shoot different types of guns into what is called ballistic gel. This gel is comparable to the skin, muscle, and fat off human. It is a clear gel so you can compare the wound channel of the victim to that of the gel. This is also helpful with studying expansion of a bullet considering the gel is clear. Collecting evidence from a crime scene is very important. You do not want to hurt any evidence that could hinder the case. When collecting evidence such as a gun, never place a pencil inside of the barrel or trigger guard. Not only is that not proper rearm safety it is also harmful to any evidence that is located there. The firearms can be picked up by the textured part of the grip, while of course wearing rubber gloves to leave no extra fingerprints behind. Before picking up the firearm, make sure it is pointing in a safe direction. Most criminals do not unload the firearm before they drop it at a crime scene. Keep notes on the condition of the gun, the location, and time it was found. These call all be key factors in telling when, where, why, and how the victim was shot. If the barrel is damaged in any way, it will affect the outcome of test shooting. The same goes for the firing mechanism. The firearm should be contained in either a large envelope or a paper bag. It should be kept separate from the bullets, casing, or magazine. Putting all of these pieces of evidence in one container can lead to scratching and damaging any piece of evidence. As for collecting the bullet or casing from a scene, you must be very careful and collect it right or it will be no good as evidence. Since casings and bullets are metal, IT tenure Is any metal on metal contact ten specimen can De rule Ana scratches. This is why you would want to collect the evidence by hand with gloves on. Also one thing that most criminals don?wet think about is when you are loading your weapon you are leaving your fingerprints on the casings as you load them into the magazine. This is why casing are very important to any case. You would not want to use metal tweezers. If the bullet is scratched it could lead to false reading in test shooting or examination. Bullets and casings should be placed in a separate small cardboard box or a small envelope at the least. When collecting a magazine you should take the same precautions as you do with the gun, bullets, and casings. The magazine can be a very important part of the rime scene. Let?was possible that the magazine that was left behind could still have cartridges in them that have not been fired. If so that could narrow down the search for the caliber of gun and also the type of ammunition that was shot. Also with finding the magazine you can examine it for fingerprints from when the magazine was loaded and unloaded. With finding such things as the magazine, bullets, and casing you can determine many things such as, position, distance, caliber, gun, and even an escape route if the magazine was dropped. When I had first chosen the topic ballistics I thought I would be more focused on he science part of ballistics. But once I researched and put some of my own knowledge to work I realized that I was more interested in the way guns work and the way bullets travel. Although I don?wet see myself as the laboratory type, if I could only work on firearms cases it would not be that bad of a Job. I know as a student I learned very much in my research of bullets, guns, and ballistics. ?catheter are hundreds of millions of gun owners in this country, and not one of them will have an accident today. The only misuse of guns comes in environments where there are drugs, alcohol, bad parents, and undisciplined children.

Educational socialization

Educational socialization Socializing Agents Socialization is one of the most important factors in the life of an individual. Some of the socializing agents include the family, the school, religion, and the peer group. These socializing agents play a crucial role in shaping my life in college.Advertising We will write a custom essay sample on Educational socialization specifically for you for only $16.05 $11/page Learn More My family is relatively large considering that it is an extended family. My parents have always instructed me to be social to other relatives, friends, and neighbors. We frequently visit other relatives, including aunts and uncles. My uncles and aunts visit us regularly to discuss matters affecting the larger family. My parents have always been nice to my friends since they have never questioned their credibility. When I bring them home, they always receive warm treatment from my parents. During holidays, I visit my cousins and spend some time with them talking ab out issues affecting the youths in the modern society. They would also come to visit me often, especially during the weekends. My parents have always cherished holiday trips. They usually take the whole family to various places within the country during holidays. From my parents’ experience, I have come to appreciate the importance of unity and cooperation in the family. I have learned that any close friends should be treated as members of the extended family. This has helped me to achieve my educational dreams. I find it easy to socialize with other members of society, given the fact that my family has a number of friends. The church has played an important role in ensuring that my family lives peacefully. During the early years of education, I learnt through my teachers that teamwork plays a critical role in achieving various objectives. This has helped me in my group discussion. My age mates have influenced my life positively because I have learned acceptable lifestyles fr om them. I find life in college much easier because of the above socializing agents. Summary The focus will be on my family. My family has influenced my life in a number of ways. My family helped me in acquiring values that are respected by many members of the extended family. My family believes in socialization because it is always willing to learn new things in life. My parents have always insisted that one should always take care of other people who are not members of the family because they might be of help in the future.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More My mother has always insisted that I should know people and learn to respect them because they will be of help one day. I have learned through my family that I have a responsibility of ensuring that I create a conducive environment that would make everyone feel respected and loved. My father advises me that I should be the caretaker of my friends, not because I expect the same from them, but because it is my responsibility to do so. My parents have always insisted that I have to pray regularly because it would help me to develop spiritually. These values have defined my personality even at the college level. My family instilled the above norms directly and indirectly. My parents would teach me how to talk to adults, peers, and younger relatives and friends. They also taught me how to keep time by helping me in writing the timetable. The way my parents related to other family members and friends taught me how I should behave. This means that children should watch their parents and try to emulate their behavior because this is how I gained the family culture. My family has always worked tirelessly to develop my character. My family has been the major source of inspiration in my entire life. My parents are my role models, and I have tried to behave like them in my life. They are selfless and are always ready to help anyone in need. They have taught me to emulate perfect habits from them. Through their constant encouragement and teachings, I have acquired my current personality. This shows that various socializing agents play different roles in character development. However, the family is the most important because it is the primary socializing agent. It influences the behavior of a child directly. Other agents influence the behavior of a child indirectly.

What Is Racism All about Essay Example | Topics and Well Written Essays - 500 words

What Is Racism All about - Essay Example Africans were enslaved and heavily discriminated against during this period. This essay sheds light on the definition of racism and the types of racism. The belief that a specific race is superior to the other in terms of physical appearance, abilities and traits is viewed as racism. The Oxford English Dictionary states that racism is the ‘belief or ideology that members belonging to a certain race have features or certain skills that are specific to a certain race, setting them apart as being superior or inferior to the other race’ (Aarts, Chalker and Weiner 676). This definition is sufficient, however; it does not give a clear definition of what racism generally is. The UN does not give a clear definition of racism however, it defines racial discrimination is defined as: ‘shall mean any distinction, exclusion, restriction, or preference based on race, color, descent, or national or ethnic origin that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other fie ld of public life’. (HR-Net Group).

Criminal justice Essay Example | Topics and Well Written Essays - 500 words - 6

Criminal justice - Essay Example The application of GIS will increase and enhance criminal analysis capacities and law enforcement operation. Law enforcement agencies have been using GIS since early 1970s (Albert & Leipnik, 2003). In 1970s, technological advancements in the field of computers made computerized pin mapping available only to large police agencies. These systems were complex and required mainframe computers in order to be operational. The development of client server technology in 1980s made it possible for GIS to be obtainable at inexpensive cost. However, it was in 1990s when GIS technology progressed because of strong, efficient personal computers that were capable of handling considerable amounts of data. When implementing GIS, the organization will require efficient and enhanced computer systems to manage the rising number of records in their database. It will be essential to provide the staff with consistent power backup, archival gadgets and software, good quality printer having the ability to give color prints, user responsive GIS mapping software (Asbell, 2003). The law enforcement agency will be required to buy and install several copies of the mapping and provide it to the crime analyst. Advance computer networks will be required in order to connect to its own local network as well as countrywide network in order to distribute and share the data in all the existing departments of the organization (Burns, Leipnik, & Evans, 2003). This will enable all crime analysts to exchange data and examine all the reports. The computer system has to be aided with Computer Dispatch System to make the records management efficient and operational (Messina & May, 2003). The purpose of GIS is to successfully handle and control resources; offer enhanced and improved situational alertness, make more knowledgeable and up to date assessments in an appropriate manner, increase planned and functional planning, effective communication, understanding the crime in a

U05a1 and u05a2 Essay Example | Topics and Well Written Essays - 1750 words

U05a1 and u05a2 - Essay Example 2. Why is Jupiter so much more dense than Saturn? Could a planet be smaller in size than Jupiter but greater in mass? Explain. Ans: Jupiter is closer to sun and has over 3 times more than the mass of Saturn. Jupiter is denser than that of Saturn because of two factors. They are (i). Jupiter has relatively larger gravitation field because of its mass and rotational pressures. (ii). Jupiter has denser core of rocks and other minerals. Jupiter has heavy metals in its interior. Hence it is denser than that of Saturn. Yes. There could be a planet smaller in size but greater in mass than that of Jupiter. Because Jupiter is mainly made up of gas, hence any planet slightly smaller in size but made of solid material would have more mass than Jupiter. And also building a planet with Hydrogen and Helium is like assembling the fluffy pillows one over the other. As the pillows are stacked one above the other the pillows at the bottom are compressed and hence their mutual gravitational force incre ases. Hence it slightly increases in its height as and when the stack size is increased but gets denser. Therefore the extra mass increases the density of the planet but smaller change in mass. 4. Why does Jupiter have such a strong magnetic field? Describe a few features of Jupiter’s magnetosphere. ... Jupiter’s magnetosphere traps far more charged particles than Earth’s magnetosphere. These particles contribute to auroras and also create belts of very intense radiation around Jupiter. This is so strong that it could damage the orbiting spacecraft. Jupiter’s magnetic field creates a magnetosphere that surrounds the planet as a shield which protects the planet from the solar wind. 6. Briefly describe Jupiter’s weather patterns and contrast them with those on the other jovian planets. What is the Great Red Spot? Ans: Jupiter’s atmosphere has several gases that condense to form clouds. Each of these gases condenses at a different temperature, leading to distinctive cloud layers at different altitudes. Jupiter has primarily three different cloud layers and Jupiter’s atmosphere is colder at higher altitudes. About 100 kilometers below the highest cloudtops, the temperatures are nearly earth-like And water can condense to form clouds. Higher up, the water clouds it is cold enough for a gas called ammonium hydrosulfide to condense into clouds which produces the dark colours of Jupiter. Higher still the temperature is so cold that ammonia condenses to make an upper layer of white clouds. Like the large hurricanes occasionally arise on Earth, Jupiter also has powerful storms. Spectroscopic observations (analysis of light) + calculations explains about the composition of clouds as follows: Ammonia (NH3) crystals in top layer. Ammonium hydrosulfide (NH4SH) crystals in middle layer. Water ice in lowest layer. The colors seem to be associated with temperature. White "zones" are higher and cooler. Dark "bands" are lower and warmer. Comparison with other atmosphere planets: Jupiter and Saturn have stripes of alternating color and wind direction. But Saturn's

Business Plan For Fashion Designer Company Best Looks Marketing Essay

Business Plan For Fashion Designer Company Best Looks Marketing Essay This business plan will feature a fashion designer company by the name Best Looks. The paper examines some of the strategies that the company does to ensure the success of the business. Company description Our company has realized the need to come up with a sound business plan which will guide the operations of our organization towards realizing high levels of economic growth and development. Our company will be manufacturing ladies casual wear ranging from blouses and trousers. This is an area which we are fully prepared to tap in the large market based on the fact that the world has become very sensitive when it comes to fashion. Apparently, this is one of the sectors which are witnessing a lot of growth in terms of moving large volume of sales due to the fact that people are spending more on clothing especially in the developed countries. Our target market for our clothing line will be young ladies between the age of 18 and 35. This is because this is the age which is very adventurous when it comes to fashion and highly treasures fashion designs. The mechanism that our company will put in place will be to ensure that the needs of our customers are fully met and thus we will shift our previous approach to production to give more attention to production of fancy ladies wear. This will be a very new venture for our organization because previously we have been dealing with manufacturing of official wears for both men and women of all age brackets. Therefore the location of our previous company did not matter a lot as long as it is in a strategic place in terms of total population. However, for the case of our new clothing line, a number of factors will have to be considered before settling on the best location. One of such factors is proximity to the target population which in this case is the fashion conscious youth. Therefore, this rules out any possibility of situating our business in the rural areas. Another factor that we have to consider is the spending capacity of the people in the location of our business. One thing to take note of is the fact of our products will be relatively expensive due to involvement of expertise in the production process and that the materials used for production are relatively expensive. This therefore means that the consumer will have to bear the extra cost by paying high costs for the garments. Therefore taking on these factors, we have settled on Texas City as the best place to situate our business. This is an area which is characterized by a lot of young working class populations not to mention the fact that there are many colleges and universities there which still form a ready market for our products. After such various deliberations we have settled on forming Best Looks as a start-up manufacturer of a clothing line targeted for females between 18 and 35. The role of Best Looks ranges from developing the clothing line to supporting it with promotions and advertisement to command a big market share in a highly competitive market set up. In the bid to ensure that, the company plans to strengthen its partnership with the retailers who are very important to the business development through a process of developing brand awareness. Best Looks therefore intends to market its new line as an alternative to the existing ones through differentiating itself from the others. This will be achieved through among other things applying the appropriate marketing strategies, high brand awareness and exclusiveness. The key message that is carried by the Best Looks includes upscale, classy, expensive and versatile. As a result, the promotional plan of the company will be very diverse and will include quite a big range of marketing communication. Vision One of the visions of Best Looks is to become the leading fashion designer company in United States and the rest of the world. The company also intends to see itself controlling about 95% of the total market share of United States and finally venture fully to other regions of the world. Mission The main mission of the company is to bring a new revolution to the world of fashion industry but moving in line with the changing trends in tastes and preferences of the people. Therefore the company will invest heavily in the research and development of new designs which match with the needs and demand. Objectives of the company The company has the following objectives To be the leading clothing line in America in terms of production of quality products. To open the market for upcoming similar markets in terms of sensitizing the public on various fashions and dress codes. To meet the existing demands for fashion and create new markets within and outside America. To create employment opportunities in the company in the country and outside. To establish a sound networks between the company and its clients through the use of appropriate marketing strategies. To be a leading exporter of ladies designer clothes to the rest of the world. The companys development will be effected in terms of stages. We recognize the fact that all the processes cannot take place overnight and therefore there is a need to implement the development of the company in stages. The first stage will involve production of the garments such as blouses and trousers. After ensuring that those products are already in the market, we will come up with Best Look perfumes to complement our design clothing line. Again the whole process of initiating production process will take effect on a moderate pace to avoid scenarios where business ends up with compromised qualities of products as a result of not taking time in proper product development. Things such as research and development come in handy in this area. This company intends to trade its shares in the stock exchange market. This move among other things will help in building a very strong capital base through getting the public resources from sale of shares. Other than that, the company will gain popularity by virtue of trading its shares in the stock exchange market. This means that in future, advertisements and other sales promotional strategies will be directed to a population which is already aware of the company and what it does. It therefore becomes very easy for such population to be convinced into buying and this will definitely translate into very high volume of sales for the company. One of the achievements of the company is that it has managed to collect a lot of information concerning the target market and their tastes and preferences. This is of great significance as far as understanding how to approach the whole process of manufacturing, the material to use as well as design. Product plan As earlier stated, the products being offered by our company will range from ladies fancy blouses and trousers for young ladies aged between 18 and 35. By considering that the garments are for young ladies, the trousers will be designed to be very fitting, which is one of the tastes of the young people. Other than that the designs of the trousers will range from high waist to low waist to cater for specific tastes of the clients. The materials will also range from silk to linen. When it comes it comes to the designing the blouses, most of them will be low-necked as it is preferred by many young people. The blouses in particular will come in wide variety of colors since the young people seem to be extremely adventures when it comes to the use of colors. Our products have unique characteristics which make them stand out from the rest of competitors products. One of such unique characteristics emanates from the fact that the material which makes the garments is easy to manage considering the fact that it does not crease easily. This attribute makes our garments preferable for those people do lot like spending time ironing out their cloths. It is important to patent our products to block our competitors from using anything exclusive to our brand for their own competitive advantage. The name Best Looks will be patented so that there will be no other clothing line which will be legally allowed to use the name. This name will serve as our brand name and thus every piece of clothing will bear the name. For us to operate within the country smoothly, it will be imperative for our company to ensure that it fully complies with the government requirement as far as registration of the company and other basic operation requirement is concerned. Registration of the company will come first. Due to the bureaucratic nature of the process, it will be important for our company to embark on this process early enough to avoid any unnecessary delays on the stipulated day of commencement of our business operations. Our product is very relevant to the state of art in the sense that it is features in some of the most recent designs as far as fashion is concerned. However, our products may be rendered obsolete by the fact that the dressing tastes of people seem to be changing day in day out and the worst fear will be for the ladies fashion taste to shift from trousers to something like dresses. This will mean that there will be minimal sales generated by the external factors. However, this is just but an isolated market scenario. Some of the liabilities that may be involved in the rung of the company will be the bad debts. In some cases, it is very normal for businesses to supply products at an agreement for future payment. This normally works on the basis of mutual trust which in some cases can prove to be inadequate. Under such circumstances, the person or the business being supplied with the products can default to make the payment as stipulated and upon numerous fruitless follow-ups; this finally ends up being counted as a bad debt. Under such circumstances, the company will be forced to bear this liability and devise a means of compensating such losses so as not to compromise with the normal running of the business. One of the things which make our company very unique is that is goes far beyond the provision of products to establish a personal relationship with the customers. For instance having an elaborate customer care is one of the qualities that Best Looks will borrow from its affiliate company. This attribute has been reported to work for the organization in maintaining the customer loyalty. It is through customer care services that the firm has been able to establish various issues and concerns of the customers and hence design appropriate ways of addressing them for the good of both the customer and the organization. Another aspect which makes the organization unique is that it puts issues such as social responsibility in the forefront as opposed to many other organizations within the industry. The products of the company are also very unique compared to that of the competitors in terms of versatility of designs, color and the material used. This makes the customer to base her decision on of buying on a very wide variety of products. Marketing plan Understanding the target market and its dynamics is very crucial in any business development. As earlier stated, our target market includes the young people who account for the greatest percentage in the total population of the country. However, the market is segmented into two units. To start with, there is that population consisting of college students mostly aged between 18 and 25. Other than that, the market is segmented into the age group between 25 and 35 years who majority fall in the working class category. These different segments of the population have varying spending power and so do their tastes of fashion vary to some extend. With such knowledge in mind, it becomes very easy for the company to adjust towards meeting the needs of each market segment because it matters a lot to see that the customers needs are well taken care of. The profile of our target customer includes classy, elegant, and expensive outfit. As it is the case with many people who are fashion-conscious, these are attributes which add glamour to their wardrobes and this is exactly what our company will take care of. Our company expects to take command of at least 75% of the market at its initial stages and move towards about 95% as it advanced to high levels of growth and development. With such a market share, it means that the total profitability of the company is well taken care of. Competition One factor worth noting is that the level of competition in the fashion industry has been growing daily. People have recognized the potential that this industry has and every one is trying every means possible to remain highly competitive. In Texas City where our business will be located, there are quite a number of similar businesses, some which have been in operation for an extended period of time. However, locating our business there will be an advantage in the sense that customers are already aware of the fact that they can get high quality designs in Texas. Therefore, the tasks that will lie a head o f us is to make our products as distinguished as possible from that of our competitors and hence make them stand out. One of the ways through which we will be able to ensure that our products are highly distinguished is by making sure that quality remains uncompromised for all our products. For any rational consumer especially aged between 18 and 35, quality comes first. In order to ensure quality production, our company will not take chances when it comes to high qualified personnel in both production and management. On top of that, job training will be given a lot of priority to ensure that workers are equipped with the necessary skills and expertise to enable to them perform their duties to the best of their abilities. Apart from that, out company will make use a pricing strategy which will put out prices relatively lower that that of our competitors. Price in any market scenario plays a very critical role in influencing peoples decision to purchase. Again, holding the quality constant, a rational consumer will go for a product which saves him or her an extra coin opposed to the reverse. This is one of those strategies which need to be approached with a lot of care because over-effecting it can compromise with the overall profitability of the company hence render our business unable to sustain itself. Therefore one of the ways through which the company will ensure that the companys products are priced lower that those of the competitors is to utilize economies of scale. This simply means mass producing the products and hence sourcing for raw material in large quantities. By so doing, the overall production cost will reduce by a significant margin and therefore it will be safe for the company to price its products low while still operating profitably. Other that enjoying the economies of scale, our company plans to cut down on the costs of production by minimizing the costs of labor. Most of production will be capital intensive as opposed to labor intensive. Our market research that we contacted in the area revealed that most of our competitors rely on walk in customers. This means that they do not make use of various sales awareness and promotional strategies to recruit more clients. Our company will take advantage of this and make proper use of the sales promotional tools to our advantage. One of our strongest competitors includes some Chinese manufacturing industries in Texas which have been in the business for the last ten years. They are a threat to our business because for one, for them to have stayed in the market for such a long time, they must be fully equipped with the necessary information concerning the market and that can be to our disadvantage. Other than that, it may take time for our products to penetrate due to the market dominance of these companies hence compromise with our overall success. However, our competition will not be based on how long a company has been in the market but will rather be a question of how well we can meet the needs of the customers while at the same time saving them an extra coin. Those are some of the attributes which will make our company stand out from the competitors. With the effecting of such approaches, I see the competitors loosing out in two to three years to come since our market share will be too high to allow the thriving of any other business within the region. Distribution channels matter a lot in any business because it determines how well or otherwise the products are availed to the consumer. Our customers are our biggest treasures and thus we will make use of distribution channels which ensure fast delivery of the products to their proximity. Marketing strategy Our marketing plan will include a process creating awareness whole at the same time persuading customers to purchase our products. With more and more people using the internet, this will be a perfect place for us to carry out our marketing. Social networks such as face book and the twitter will be in on the frontline to tap in the market there since statistics have that the highest population there is the young people who are our target group. Using internet as one of our marketing tool will render the whole process less costly as compared to other channels of advertisement wile reaching a very large volume of customers in every part of the globe (Ford, 2007). Other than internet, our company will make use of the social media such as television. The timing in which the advertisements appear in the television is very critical and our company fully takes note of that. For instance, when the advertisement is aired in between the news broadcasting, it is likely that a very large number of people will be watching and thus meaning that it will reach a very large number of people. Therefore, it will matter a lot for us to settle on the best time to place our adverts on the television. The marketing of our products will use the most appealing photos as possible. It is important to note that the kind of material used in any advertisements plays a big role in creating the image of the product in the eyes of the consumer. Therefore our company will not take chances with this fact when designing the adverts. Our company will own many outlets throughout the Texas City and other major cities in the country. Those outlets will be fully stocked with the products. Distribution of the outlets in all major cities will save the customers the time and resources they could use in terms of traveling costs involved when the product is accessed from a centralized place. Proper display of those products in the outlets will matter a lot and is something which will be given a lot of priority in our marketing plan to ensure that the customers are presented with a good view of the products stocked in those outlets. Our marketing strategies will stretch further in the world of beauty pageants where we will be sponsoring various modeling events. Among the things which we will do is to let the beauty pageants model various clothes from our clothing line. This will not only be a perfect opportunity for us to popularize our various designs but will also be a good opportunity for our customers to sample each individual design based on how it comes out when worn by the models. The many institutions of learning around Texas City form a very good avenue for marketing our products through the beauty pageants since such activities are quite prevalent there. Being Part of the social responsibility is an avenue for marketing our products. Social responsibility simply means taking part in the community activities that directly touch on the life of people. For instance, sponsoring a walk to raise money to aid some people who are starving in some countries in the world is just but an example of being a part and parcel of social responsibility. Through being part of the social responsibility, our company will get in touch with the customers at the grassroots not to mention the fact that it will build its image and brand personality. The social responsibility on our organization will be not be limited only to taking part in the events that touch on our target population but will be rather focus on all social realms and focus on circumstances faced by the society at large. Our marketing plan will work beyond geographic boundaries to serve customers in almost every part of the world. According to a research that we previously conducted, it is quite evident that there is a ready market for our products in other parts of the globe which is untapped. It is one of our objectives to go international and expand our client base. So far our company has identified a market in some African countries such as South Africa and Kenya. It therefore means that the supplies of our products will extent further to meet the international demand. In order to ensure that we remain profitable, we will be exporting in bulk and use cheapest options of transport such as ships. This will cut down our operating costs significantly hence make our products fairly affordable to the consumer. When it comes to selling, special skills will be needed. First and foremost, it would be important to equip those who are dealing directly with the customers with crucial knowledge on how best to handle them. This will include listening to their concerns and assisting them where possible in the move towards building a good relationship with them which is very crucial in our business success. Our company fully appreciates the input of our sales force since they are the back bone of our business. It is for this reason that our company will come up with sound remuneration scales as a way of motivating them towards realization of the goals and objectives of the organization. The significance of motivating employees in any institution cannot be overemphasized since its direct relationship with job performance is very evident. Apart from the remuneration package, our company will provide a supporting environment to nurture and grow the potential each individual employee in which capacity he or she serves. Therefore, it will be duty of the people in the top management positions to help effect this aspect. As I had earlier stated, our business just as many other in various industries cannot avoid advancing credit facilities to its clients from time to time. However, this should be done in a lot of moderation and skepticism as well. Our company will first and foremost carry out a thorough evaluation of credit worthiness of our clients to avoid landing our self in bad bets. The financial position in case of corporate client will also be of great significance in settling on the decision on where to advance credit facilities or not. This information can be obtained from analyzing the accounting records of the client. On top of that, our company will ensure that it avoids long term debts since most of them end up being bad ones (Thomas, 2001). Too many debts can pull down our company and that is why it would be imperative for the business to take this issue seriously and make rational decisions. To follow up our debts, we will engage debt collectors to do it on our behalf. This will help in protecting our relationship with customers since the debt collectors will literally do everything as far as ensuring that our debtors pay. Dealing with the customers directly in this case would make our relationship to be compromised and it can in turn affect our business. Today, almost every organization appreciates the importance of employing marketing strategies in the effort to boost sales. This is a factor that my competitors are taking seriously. This is therefore a shared approach to business between our company and our competitors. However, what varies is the application of varying marketing strategies. It is the nature of many businesses to experience seasonal peaks. This is the time when the business is highly booming and its during that time an organization can maximize on its profits. Therefore, the business should strategize itself into tapping in the increased business and translating it into high profit margins. For the case of our business, seasonal peaks are experienced during the summer. At this period, people can feel free to adventure with fashions w since the weather conditions permit so. Considering the material making our clothes, it is obvious that such clothing is only suitable for a relatively warm weather conditions. Management Plan The management team will be mandated to run the organization. It is this team that has greatest role to play in the success of the business. In the organization, team work will be highly emphasized because this will result into working towards realizing a common goal. The hierarchy of management consists of the managing director to unit managers. It will be the duty and responsibility of each manager to ensure that the people working under him or her embrace the policies of hard work towards the organizational devolvement. The manager will also be responsible for motivating the workers from time to time to boost their productivity. Therefore one of the basic qualities of the managers will be their ability to exhibit high levels of leadership skills Other than that, education background will matter since a lot of emphasis will be placed on people with adequate training in management related courses because we believe that such people will be well equipped with the necessary knowledge to enable them to take up the roles of managers within the company. At the moment there are quite a number of vacant positions which need to be filled as soon as possible for the business operations to kick start. Below is a table showing the vacant position and the respective annual packages Vacant position Annual package in USD Operations manager 120,000 Branch manager 170,000 Production manager 120,000 Marketing manager 140,000 Quality control manager 160,000 Though the supervisors may not fall under managers, their roles cannot be overlooked. Our company will recruit about five supervisors to help oversee various processes within the organization. Their annual package will range from 50000 to 70,000 US depending on their scope of duties. Employee motivation will be one of our key values to embrace. This will be done through carrying out performance appraisals to rank each individual employee accordingly depending on how they perform their duties. The employees ranked highest will be rewarded as a way of motivating them. This will also be a challenge for others to emulate the ones who are awarded hence bringing competition within the organization. This will work to the advantage of the company since every employee will be striving towards improved performance. The personnel will not be left out either when it comes to motivation. It is obvious that personnel who are not motivated cannot afford to motivate his or her subordinates. They should therefore be motivated from time to time to enable them perform their duties well. Training of employees remains very central in any organization. Our company values employee training a lot and as a result, the company has allocated a considerable portion of its budge towards trai ning the employees. Through this, the employees will be equipped with the necessary knowledge as pertaing to their duties within the organization. The Company will outsource training managers from some of the most highly reputable organizations in the country to impart the appropriate knowledge to the employees. The issue of employee training will be made from time to time; that is, there should be at least a training session once after every two weeks. The management team will be responsible for organizing these training. It is the duty of the human resource manager in collaboration with the other relevant managers to assess the performance f the employees for the purposes of appraisal. For instance, a marketing manager will be better placed to rank a person in the sales team. Subcontracting will help our organization save on the costs of recruiting and training personnel to fill in various positions. Our company will therefore make use of this in various production activities. For instance during the peak season when the business is booming, we will sub-contract people to form our workforce. This will supply the extra labor required to cater for the production towards meeting the extra demand. It will be the duty of the quality control manager to ensure that substandard products do not find their way not the market since this would compromise with the standard we want to set in the market. Operating Plan As we have earlier stated, we will make use of subcontracting in the production process. This will cut down on operating costs by some margin and also ensure high production since we will see to subcontract people with a good record of performance. The production process will require the use of various machines and equipment. It means that the company will have to invest a lot in the state of the art equipment to guarantee better quality. Some of the equipment will be source from abroad. It will therefore call for specialized people to operate these equipments and this is where the significance of training comes out clearly. Inventory control is very important because a situation where the rate at which the products are made is far much higher than the rate at which they are distributed can result into pilling a lot of stock for such a long time, something which can compromise with the quality with time. The environment in which our business is situated has both positive and negative impacts. First, most people in the area are every fashion conscious and therefore it will not take much time for people to start appreciating our new fancy designs. Another advantage is that people have very high purchasing power and this translates into moving high volume of sales. As for the disadvantages, the weather conditions here get so chilly sometimes thus discouraging people from wearing our designs (Berry, 2008). Financial Plan In our financial projections, we will assume that all factors will work in favor of our business and that we will be able to operate profitably. The projected revenues for the first three months will be estimated at 5000,000 dollars per month. However, we plan to keep our expenses at minimal levels as possible to be in a position to maximize out profits , for instance this is a breakdown of some of the consist that we will incur in the first month of production. Cost of raw materials 500,000 Wages and salaries 1,000,000 Cost of marketing 500,000 Fuel costs 500,000 Total 2,500,000 Therefore the profits fro the first month will stand at 2,500,000 dollars. i.e. profit = total revenue -total cost =5,000, 000-2,500,000 = 2, 500,000 dollars Our business will try as much as possible to stay away from funding its operations from debts. This is because debts come with a very high cost in terms of interest rates. Therefore most of the operations will be funded from equity. Legal Plan The business will operate like a limited company. This will mean that the liabilities of the company will be limited. This form of business has a number of advantages. With limited companies, we can decide to list our shares in the stock market to boost our equity. Other than that, each shareholder is entitled to particular shares of the organization depending on his or her contribution. Our company works in collabora